Summary

• For the fourth consecutive year, Sullivan Group served as the Offshore Technology Conference's official Special Events Service Provider.
• The 2008 OTC also marked yet another year that Sullivan Group joined forces with Cameron to produce a super-powered marketing event.
• Sullivan Group and Cameron's Fantastic 5 - a team of  "real-life" superheroes -  delivered plenty of marketing muscle.
• More than 700 guests were in attendance for the Fantastic 5 event.

Objective
In recent years, Cameron's annual customer appreciation event has remained one of the OTC's "hottest tickets" and most anticipated on-site celebrations. Thanks to Sullivan Group and Cameron's Fantastic 5 - a team of  "real-life" superheroes - 2008's event certainly lived up to the hype, while delivering plenty of marketing muscle.

Challenges
For the fourth consecutive year, Sullivan Group served as the Offshore Technology Conference's official Special Events Service Provider. The 2008 OTC also marked another year that Sullivan Group joined forces with Cameron to produce a super-powered marketing event. Along with providing guests with an excptionally entertaining experience, Sullivan Group's primary mission was to promote the Cameron brand and its product offerings in a memorable and informative manner. As always, strategic marketing goals underpinned all of Sullivan Group's activities. Quite literally, five superheroes proved the ideal combination of product-centric thinking and interactive imagination.

Production Management
Taking place on  May 6th, day two of the 2008 OTC, Cameron's celebration was hosted in Reliant Stadium 's West Club Level. More than 700 guests were in attendance, arriving via five appropriately themed tunnel entrances. Once inside they experienced a lager-than-life party featuring Cameron's Fantastic 5, heroic graphic displays, cocktails, energized music, prize giveaways and a bevy of Cameron-inspired surprises.

Donning spectacular custom-designed costumes, Cameron's Fantastic 5 - Torque, Iron Marvel, Petro, Strata and Sub-C - mingled with partygoers, as they highlighted the company's oil & gas offerings. Each of the team's high-tech costumes even featured a torso-mounted video screen that colorfully demonstrated product features and benefits.

A shimmering ice bar served custom-colored cocktails, complete with glowing Cameron ice cubes. Iridescent Cameron swizzle sticks and branded napkins abounded. Trading cards featuring the Fantastic 5, and their associated product attributes, were available at virtually every venue table. Every inch of the event floor also offered easy access to copius amounts of complimentary full-service bars, which served beer and wine, mixed drinks, soft drinks and coffee. An impressive array of self- and full-service food stations also flanked the West Club space.

Results
Once again, Sullivan Group and Cameron proved their marketing muscle through an entertaining and informative customer- and product-centric event. And when it came to living up to events in years past, Cameron's Fantastic 5 delivered with flying colors.