How do you get 300 Longhorns to show up for a technical symposium, then transform it into an unforgettable brand experience for graduating students?
You add a big idea.
In this case, Sullivan Group crafted a Game Day Experience on behalf of Statoil at the Darrell K. Royal-Texas Memorial Stadium in Austin.
- The UT Drum Corps led the students from the symposium, held at the faculty club, to the stadium.
- There on the field, students were greeted by mascots and cheerleaders creating a lasting memory.
- Through this once-in-a-lifetime experience, the Statoil brand was firmly established among this promising crop of graduates.