Symantec: Destination Tokyo

Summary

  • The Symentec three-day Chairman's Circle event recognized sales accomplishments.
  • The venue for this event, themed "Lost in Translation," was Tokyo, Japan, a site chosen because of its vibrancy and cultural richness.
  • Over the course of the three days, attendees participated in the creation and examination of current company challenges.
  • Conventional business activities were punctuated by original dining, entertainment and cultural experiences.

Objective
Symantec is a multinational company that's all about security. Its managers undoubtedly felt secure in choosing Sullivan Group to plan and produce their three-day event, the Chairman's Circle, a "business/incentive" trip aimed at recognizing sales accomplishments and the people who made them, while also equipping, informing and inspiring top producers for future achievements.

Production Management
The venue for this event, themed "Lost in Translation," was Tokyo, Japan, a site chosen because of its vibrancy and cultural richness -- and the fact that Symantec has an important office there. Over the course of the three days, attendees participated in in-depth discussions, creative brainstorming, sessions for sharing best practices, and examinations of current company challenges. Conventional business activities were punctuated by original dining, entertainment and cultural experiences. Symantec then blended outright fun, cultural adventure and team-building into the event's culmination, "The Great Race." Involving every attendee, this contest was modeled after the popular reality show, "The Amazing Race," in which teams race around the world, traveling to and around different nations by varied modes of transportation, in quest of a grand prize.

Results
From beginning to end, the event provided authentic Japanese experiences served up with Westerners in mind. We made sure that the Asian nuances of this Chairman's Circle were never lost in translation.


SULLIVAN GROUP | Event Marketing and Meeting Management

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