Best Ways to Launch Your New Product

You can only launch a new product once. That’s why you have to take advantage of the opportunity you have to make a splash. A launch gives you the chance to do something special to get people’s attention and really show off your new product. Don’t pass up the opportunity to make this the best product launch possible. Of course, it’s hard to know what product launch event ideas are right for your product and your company. But no matter what the product is, there’s no reason not to go for the gold. Here are a few strategies for making your next product launch event a memorable and effective one.

Make It Big

Experienced product launch event planners know that a product launch celebration truly needs to be an event, in every sense of the word. You want it to be something exciting and newsworthy. That’s why you need to think carefully while selecting the venue and potential speakers and guests. Make sure you’ve done your research on the target audience to know what will have the most impact, and pick speakers and a location that will make it special.

Even while you’re planning for the headlines you hope your event will bring, it’s important not to lose sight of the experience of the event itself. Pick speakers that will be exciting and able to deliver as well. You want the guests to have an incredible experience that generates more buzz about your company and your product. Perhaps the most important part of product launch event planning is not just considering your product but your company. Everything should represent your brand and who you are.

Make It Real

Your product launch also has to be authentic. Don’t try to make your company and your brand into something it’s not. A brand can be multi-faceted, though, and any product launch event ideas that give people a chance to really get to know that brand are going to be worthwhile.

Your product launch is also a chance for customers to really see your product in action. If possible, include demonstrations and incorporate the product and its purpose into the product launch event planning. It should be as hands-on as possible. If that’s not feasible, bring in real testimonials so customers can get a sense of the product.

Take It to the Customer

The key to powerful grand opening event planning is realizing that the product launch is your one opportunity to take the product directly to the customer. After the event, you return to normal marketing and attempting to draw customers in. At the product launch, however, you can put the product down physically in front of the customer and show them why they need it. You really have to invest in customer outreach beforehand to bring them out for the event, but that’s why really knowing your customers and your brand and making it big is so important. Make your event interactive and show your customers what the product and your brand are all about.

Read more from Sullivan Group to learn how to throw the best corporate event. Contact Sullivan Group now to learn more about how to best launch your new product!