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A Thought from Our Founder and CEO
Live Events Are Coming Back!

Live Events Are Coming Back!

It's Now Time To Plan For Safe, In-Person Gatherings. by Clare Jackson *This article first appeared in Houston Woman Magazine, Fall 2020 Are you tired of Zoom calls and stuck in the quarantine blues? Now is the time to wake up and take action. As the CEO of an...

Houston Outdoor Venues For Social Distance Safe Events

Houston Outdoor Venues For Social Distance Safe Events

The Rustic - Downtown HoustonCreative Ideas for Social Distance Safe Event Venues in Houston In light of Covid19 and the new event planning standards that include social distancing, we compiled our list of favorite outdoor venues in the Houston area.  We took into...

Our Most Instagrammable Events of 2019

Our Most Instagrammable Events of 2019

Rice Design Alliance (RDA) The most effective Instagrammable events strategically incorporate branding where it will always appear in the background. We accomplished this for Rice Design Alliance's annual gala by displaying the brand on screens and incorporating...

6 Company Office Holiday Party Tips

6 Company Office Holiday Party Tips

The office holiday party can be an incredible team-building exercise that brings your employees together, increases company loyalty, decreases turnover rates and even boosts productivity. Employees work harder and faster when they feel valued by the company. With the...

Timelines: Why They Are Important and Why You Need Them

Timelines: Why They Are Important and Why You Need Them

Planning an event requires juggling a thousand different tasks and priorities. It means keeping clients on track, delegating different pieces of production and ensuring it all comes together. Your first step in preparing to make this happen should always be to create...

Sullivan Groups Tips: How to Plan a Destination Corporate Event

Sullivan Groups Tips: How to Plan a Destination Corporate Event

A popular and exciting way to take a corporate retreat or product launch to the next level is to make it a destination event. It’s not simple to plan or put together, but once you’re there, the setting alone can make an event truly memorable and worthwhile. Take a...

Planning Budget-Friendly Corporate Events

Planning Budget-Friendly Corporate Events

Putting together events for businesses that really make an impact and surpass expectations is hard, especially when money is tight. Figuring out how to set up budget-friendly corporate events that still leave everyone satisfied can be a significant challenge. Here are...

How You Should Brand Your Corporate Event

How You Should Brand Your Corporate Event

When planning an event, putting in the work for marketing and branding is essential for success. You not only need to attract the people who are going to make it a hit, but you need to show off the unique character of the event. Effectively branding your corporate...

Entertainment Trends for Corporate Events in 2019

Entertainment Trends for Corporate Events in 2019

If you’re a professional working in event production, you know how important it is to always stay on top of the latest corporate event trends. You’ve got to be prepared to give your clients the best event possible at the cutting edge of event entertainment....

Sullivan Group’s Tips on How to Budget for Your Next Corporate Event

Sullivan Group’s Tips on How to Budget for Your Next Corporate Event

Event production is all about doing the most with as little as possible. You’re always going to be working with limitations on what you can and can’t do, so your job is to dream big and then get creative to make it happen without blowing the budget. Event budgeting...

How to Enhance Your Next Corporate Event Experience

How to Enhance Your Next Corporate Event Experience

As an event planner, you aren’t just producing an event, meeting or gathering but a corporate event experience. You’re creating a space and an adventure for guests, and that means you have a lot of opportunities to make something extra special about it. Only an event...

How to Find Your Next Corporate Event Vendor

How to Find Your Next Corporate Event Vendor

Nothing can sink a corporate event quicker than low-quality or unreliable vendors. When things go wrong, it reflects on you: sound that cuts out, food that’s poorly cooked, rentals that never show up and more. Meanwhile, a good vendor will be your reliable partner in...

Newest Technology Trends That Every Event Planner Should Use

Newest Technology Trends That Every Event Planner Should Use

To really make the most out of your events, you need to use the latest in event planning technology. Staying on top of the latest advances puts you ahead of the competition and gives your event production the chance to live up to its full potential. It’s easy to not...

Best Ways to Launch Your New Product

Best Ways to Launch Your New Product

You can only launch a new product once. That’s why you have to take advantage of the opportunity you have to make a splash. A launch gives you the chance to do something special to get people’s attention and really show off your new product. Don’t pass up the...

How to Prepare for an Event Crisis

How to Prepare for an Event Crisis

No matter how hard you work as an event planner, there is always something that will go wrong. Nothing is ever going to work out perfectly, which is unfortunate, but it’s easier to prepare yourself for the worst when you accept that it’s going to happen sometimes. You...

3 Ways to Advertise for an Event

3 Ways to Advertise for an Event

Marketing is a crucially important step in event planning. If people don’t know the event is happening or anything about it, how will you get them to show up? Effective advertising for your event requires careful thought and planning. From the beginning, you should...

Budgeting Strategies for a Corporate Event

Budgeting Strategies for a Corporate Event

When you’re responsible for planning a corporate event, brainstorming and generating ideas is often one of the easiest parts. One of the more difficult but also crucial parts of the planning process, however, has to do with the money. It’s nearly impossible to...

Event Management Tips from Sullivan Group’s CEO

Event Management Tips from Sullivan Group’s CEO

Clare Sullivan knows how to produce a party. The CEO of the Sullivan Group studied hotel management at the University of Houston and got her start working with Four Seasons, but it was when she entered full-time event production that things really got going. She...

How to Become a Certified Corporate Event Planner

How to Become a Certified Corporate Event Planner

As you’re building a career producing events, gaining experience with different projects, there are a couple of priorities you should set for yourself to help you get established. You have to build your team, you need to network and build up a client base and you...