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Sullivan Group in The News

Entertainment Trends for Corporate Events in 2019

If you’re a professional working in event production, you know how important it is to always stay on top of the latest corporate event trends. You’ve got to be prepared to give your clients the best event possible at the cutting edge of event entertainment....

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How to Enhance Your Next Corporate Event Experience

As an event planner, you aren’t just producing an event, meeting or gathering but a corporate event experience. You’re creating a space and an adventure for guests, and that means you have a lot of opportunities to make something extra special about it. Only an event...

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How to Find Your Next Corporate Event Vendor

Nothing can sink a corporate event quicker than low-quality or unreliable vendors. When things go wrong, it reflects on you: sound that cuts out, food that’s poorly cooked, rentals that never show up and more. Meanwhile, a good vendor will be your reliable partner in...

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Newest Technology Trends That Every Event Planner Should Use

To really make the most out of your events, you need to use the latest in event planning technology. Staying on top of the latest advances puts you ahead of the competition and gives your event production the chance to live up to its full potential. It’s easy to not...

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Best Ways to Launch Your New Product

You can only launch a new product once. That’s why you have to take advantage of the opportunity you have to make a splash. A launch gives you the chance to do something special to get people’s attention and really show off your new product. Don’t pass up the...

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How to Prepare for an Event Crisis

No matter how hard you work as an event planner, there is always something that will go wrong. Nothing is ever going to work out perfectly, which is unfortunate, but it’s easier to prepare yourself for the worst when you accept that it’s going to happen sometimes. You...

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3 Ways to Advertise for an Event

Marketing is a crucially important step in event planning. If people don’t know the event is happening or anything about it, how will you get them to show up? Effective advertising for your event requires careful thought and planning. From the beginning, you should...

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Budgeting Strategies for a Corporate Event

When you’re responsible for planning a corporate event, brainstorming and generating ideas is often one of the easiest parts. One of the more difficult but also crucial parts of the planning process, however, has to do with the money. It’s nearly impossible to...

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Event Management Tips from Sullivan Group’s CEO

Clare Sullivan knows how to produce a party. The CEO of the Sullivan Group studied hotel management at the University of Houston and got her start working with Four Seasons, but it was when she entered full-time event production that things really got going. She...

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