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It's Now Time To Plan For Safe, In-Person Gatherings. by Clare Jackson *This article first appeared in Houston Woman Magazine, Fall 2020 Are you tired of Zoom calls and stuck in the quarantine blues? Now is the time to wake up and take action. As the CEO of an...

The Rustic - Downtown HoustonCreative Ideas for Social Distance Safe Event Venues in Houston In light of Covid19 and the new event planning standards that include social distancing, we compiled our list of favorite outdoor venues in the Houston area.  We took into...

Rice Design Alliance (RDA) The most effective Instagrammable events strategically incorporate branding where it will always appear in the background. We accomplished this for Rice Design Alliance's annual gala by displaying the brand on screens and incorporating...

Simply put, the printed word is no longer enough for an event invitation. You must have an electronic campaign. With the surge in technology over the last few decades, electronic communication has taken over nearly every sphere -- personal, professional, etc. It is...

The office holiday party can be an incredible team-building exercise that brings your employees together, increases company loyalty, decreases turnover rates and even boosts productivity. Employees work harder and faster when they feel valued by the company. With the...

The business lunch menu is a critical part of the fast-paced world of biz luncheons. It has to fit the event perfectly, allowing things to move smoothly and without interruption. It’s about far more than food. It’s about creating a seamless, engaging event that people...

Planning an event requires juggling a thousand different tasks and priorities. It means keeping clients on track, delegating different pieces of production and ensuring it all comes together. Your first step in preparing to make this happen should always be to create...

A popular and exciting way to take a corporate retreat or product launch to the next level is to make it a destination event. It’s not simple to plan or put together, but once you’re there, the setting alone can make an event truly memorable and worthwhile. Take a...

Putting together events for businesses that really make an impact and surpass expectations is hard, especially when money is tight. Figuring out how to set up budget-friendly corporate events that still leave everyone satisfied can be a significant challenge. Here are...

When planning an event, putting in the work for marketing and branding is essential for success. You not only need to attract the people who are going to make it a hit, but you need to show off the unique character of the event. Effectively branding your corporate...

If you’re a professional working in event production, you know how important it is to always stay on top of the latest corporate event trends. You’ve got to be prepared to give your clients the best event possible at the cutting edge of event entertainment....

Event production is all about doing the most with as little as possible. You’re always going to be working with limitations on what you can and can’t do, so your job is to dream big and then get creative to make it happen without blowing the budget. Event budgeting...

As an event planner, you aren’t just producing an event, meeting or gathering but a corporate event experience. You’re creating a space and an adventure for guests, and that means you have a lot of opportunities to make something extra special about it. Only an event...

Nothing can sink a corporate event quicker than low-quality or unreliable vendors. When things go wrong, it reflects on you: sound that cuts out, food that’s poorly cooked, rentals that never show up and more. Meanwhile, a good vendor will be your reliable partner in...

To really make the most out of your events, you need to use the latest in event planning technology. Staying on top of the latest advances puts you ahead of the competition and gives your event production the chance to live up to its full potential. It’s easy to not...

You can only launch a new product once. That’s why you have to take advantage of the opportunity you have to make a splash. A launch gives you the chance to do something special to get people’s attention and really show off your new product. Don’t pass up the...

No matter how hard you work as an event planner, there is always something that will go wrong. Nothing is ever going to work out perfectly, which is unfortunate, but it’s easier to prepare yourself for the worst when you accept that it’s going to happen sometimes. You...

Marketing is a crucially important step in event planning. If people don’t know the event is happening or anything about it, how will you get them to show up? Effective advertising for your event requires careful thought and planning. From the beginning, you should...

When you’re responsible for planning a corporate event, brainstorming and generating ideas is often one of the easiest parts. One of the more difficult but also crucial parts of the planning process, however, has to do with the money. It’s nearly impossible to...

Clare Sullivan knows how to produce a party. The CEO of the Sullivan Group studied hotel management at the University of Houston and got her start working with Four Seasons, but it was when she entered full-time event production that things really got going. She...